The easiest and most convenient option is to turn to the professionals, namely, an advertising agency. Staff routinely faced with similar challenges, quickly and efficiently help you not only beautifully and intelligently arrange the appearance of your institution, but also create corporate identity for your company. But if you think that you the strength to handle yourself, I advise you to follow three basic rules: 1. The name of your store should not be cause doubts in the buyer. It should match the maximum output of your store. What is the name of the simpler – the better. 2.

People love all bright and shiny. Your ads should be remembered by people. Stand out among gray similar shops: let this be a neon sign, a sign with moving parts or a sign with illumination (flashing lights, garlands, and so on.), the main thing to look at the person detained is not sign the neighboring shop, and it is yours. 3. Maintain the appearance of the store in excellent condition (by the way, you do this, too, can help professionals). Tidier and cleaner than your store will be – the more positive he will cause passers-by. The sign shop, as well as his showcase – it's his face. That it has to attract visitors to set it apart from the rest.