These tips will improve your results in any Google AdWords campaign to generate dozens of highly qualified prospects, ready to establish contact with you. 1. Choose relevant keywords and specific Be very clear what the product or service that you advertise and use words that define it as specific as possible. By using very general words or terms wide open is likely to receive many clicks, however, the objective is to welcome visitors with a genuine interest in your products or services. For example, a company that sells fabric paint if you use the word “painting” will receive visitors seeking house paint, school supplies or services automotive paint. For this same company would be much more effective to use “fabric paint” or even “silk painting.” 2. Distribute the keywords in different ad groups The group all your keywords in specific groups can help you focus your ads to the right audience and measure results. At the same time allows you to keep your advertising campaign organized and avoid duplicate keywords.

3. Remember that the sales process goes beyond the click is important that you offer your visitors a reason to contact you at the time, such as a special offer. If not currently contemplated purchase your product or service immediately, lists the reasons why they should contact you now or send your email address. Be sure to include all your contact points such as address, email, phone, etc.. 4. Continually reviews the activity of your campaigns you will closely monitor the performance of your campaigns to analyze what works, what are the keywords that generate better results or adjust costs. Make tests to check the effectiveness of your ads and believes if you look back to write codes that have little or no response. 5. Create a special page to receive your visitors use pages created specifically to receive visitors who click on your ads. These landing pages, also known as landing pages, relate to the terms with which your prospects and where did the search find the information you promised your listing. If you run your visitors to the main page of your website, they will have to review and find the information they were interested in, which involves a loss of time and much frustration at not finding what led them to just click on your ad in the first place.