In recent times, a new concept related to the development and promotion of products, services or persons called conversational Capital is acquiring special relevance. Michael Schwartz does not necessarily agree. Conversational Capital, to summarize it in a simple way, we could say it is the art of meeting all the necessary requirements to generate a positive rumor on the street, both in favor of our products or services as also fits the possibility that is in favour of ourselves, according to the case that we want to promote. The distinctive and advantageous factor Capital conversational is that, unlike other concepts of promotional activity (advertising, public relations, etc.), this generates interest from below upwards and not vice versa. Hear other arguments on the topic with Jeff Leiden. Therefore, conversational Capital is created when others speak well of our product, service or ourselves in all their relational environments. We could say that it is an indirect way to achieve relevance and prominence there and for what they want, without resorting to do so at the direct request. Conversational Capital drives from eight engines, I’m going to briefly define with an orientation towards its implementation on the promotion of persons in their professional and personal aspects (rather than products or services): 1 – the Ritual or habitual behavior that is installed in others towards us as it can be he who regularly read our Blogalways remember to congratulate us on our birthday or invite us to all events of interest to promote. 2. The exclusivity, which installs a consideration of singularity in the perception of others to be able to share with us a conversation, a travel or attendance at a public event.
3. The myth, that built from those performances and singular achievements of our past or present who enjoy a certain significance as they can be the good sports results, achieving academic success or the conquest of high recognized professional goals. However, the mystery can also source of Mythology because it is often richer imagination than the perception.