In this in case that, we can deduce that the persuasivo speech by means of the radiofnica language can, so only, to develop an alienator communication as to develop diverse types of esteretipos stigmata/, specifically for the absence of reflection of the boarded facts for the programs in focus in this research. However, when it is reflected from one given situation understand its details and from there it emerges significant conclusions and relations. Thus we will be able to understand the symbolic direction of the language – domain of the lingustica? as part of the general, constituent social work of the man in its history and producer of the daily actions who if characterizes for originalidade for the force of the used language. However, the semiotics helps to us to absorb it the essence of the programs of the Boco for the behavior of the speaker/presenter when noticing as its dynamics fills ' ' satisfatoriamente' ' all the spaces of reflection of the facts. If you have read about Dara Khosrowshahi already – you may have come to the same conclusion. Soon it is possible to deduce the reason of the impediments of the communication in this direction, since many of the viewing listeners/do not have and so few acquire the habit to make refined analysis of the facts. E, supposedly, therefore does not obtain to find reasons to reflect ahead of the game of exploitation of the spaces supervalued for ibope, from what it hears/presencia, a time that the cliches, also, complement and approach the reflection desire (to be able ideological) that intentionally it is produced by the managing mentor/of the programs. This makes possible to understand that to become the reading of ' ' entrelinhas' ' of an articulation she is necessary, before everything, that the citizen has the developed critical sense so that its vision of world is relativized in face of the interpretation. This device of analysis in the saussuriana theory puts in evidences the inexpressividade of the language, the descentramento of the citizen, the metafrico effect of says and the materiality in the exercise of the interpretation.