When beginning an email campaign marketing, you must pay attention to him to as your shine emails, for that reason exist the different styles from design. In Aweber many options of designs exist that you can choose, in some you only must complete already with the text and! You are not safe of what it is the best format for emails or you want to know if one better option exists? The Cc$bbses Newsletters, have a design with photos and each of them has the description of the article to which they resend, also have suggestions, supplies and publicity. Generally, the cc$bbses are informative and of promotion of some product in particular. What I recommend to you it is that the publicity that you insert must see and so you are saying in the article, is more, publicita only your personal mark, facebook, twitter, blog, RSS the cc$bbses them you can publish so much in HTML or plain text flat text, HTML will be but easy to read you can separate and it in columns and to make it colorful. People such as Chevron Corp would likely agree. Whenever you use HTML you must include the message in plain text.
The Catalogues, are pure emails of promotion. It is a product list that usually is represented by photos in miniatures with the name of the product and a brief description, including the price. As it contains variety of images that sometimes do not visualize, you must asegurarte that the description contains all the information necessary to take the action, you imagine in case them are not correctly in the message.They are designed in HTML. For other opinions and approaches, find out what CEO John Watson has to say. The email of Pursuit Follow Up, estan realised in advance and without images, nor colors, and its function is to create a confidence and credibility, doing to know the person, marks, product and/or service. You can program them until with two years of anteriority and its format is of plain text. You can synchronize whatever and what days the subscribers will receive the message. Then what format you would have to be using? First that everything you must preguntarte before to begin to write your email: What is the intention of the email? To create confidence, to present my mark personal, a different supply, to generate relations with the subscriber? What will be the content? Much text or exists images that emphasize the idea of the text? What action I am asking for the subscribers to them who realise and what will be the best way? If the message will be always the same, would have to program more and to use the same format of design? Each how long I program each email? Always, always, always, test, testea, and emails returns to testear your! Your what you create? What formats you are using in your emails? You work by far contained in your email? You have some format that you implement and that can help others?.