Conquer of Markets

It begins once it breaks or collapses the Berlin wall ending the era called the cold war. Now the world is facing not for ideological reasons, nor military, confrontation is by the conquest of markets and by the conquest of knowledge, within a global or planetary vision that is facilitated thanks to the revolution of information technology and communications. It is therefore essential to understand the impact of globalization on three slopes more important development: social, to determine how it can achieve a social balance in this new progress of humanity towards the conquest of new goals, is in the new society to be knowledge society. The economic impact, to assess how you can achieve fair economic development and make it sustainable in terms of the environment, i.e., the preservation of the minimum conditions which ensure a reasonable quality of life in environmental terms. Finally you should take into account, the political impact of globalization, as external determinant that will affect changes in the institutions policies to effectively address the new global realities.

The impact of globalization and its tendency to eliminate the ethical orders, morales and local politicians for not being global, has had the following visible consequences: negotiation of the importance of national States, regardless of that have been well or poorly managed. Decentralization of public administrations, since these are conceived as simple management of local affairs in accordance with the criteria technical-economic. Ideological uniformity. The attempt of elimination of social orders, ethical, moral and political local are an obstacle in ideologies, which precisely aim the formulation or affirmation of values in these social orders. Should management be aware, that the globalized economy is accompanied by very important legal and political changes, all that the international community-based and comes to be the voice not of a country in particular, for more powerful as it is, but a group of countries where respect for the rules of democracy role of management, opportunities and threats the modern management can not neglect the scope, implications that have been derived from the globalization of the behaviour of firms in the scenarios where Act, what they should do to ensure competitiveness, conquest and permanence in the markets.

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